Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one.

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend? Demographic targetingA broad affinity audienceIn-market audiencesDynamic remarketing The correct Answer is: In-market audiences Explanation: Ali wants

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Cost-per-acquisition (CPA/CO)Viewable cost-per-thousand impressions (vCPM)Cost-per-view (CPV)Cost-per-click (CPC) The correct Answer is: Viewable cost-per-thousand impressions (vCPM) Explanation: With viewable CPM (vCPM) bids, you only pay when your

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking.

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend? Cost-per-view (CPV)Target return on ad spend (ROAS)Viewable cost-per-thousand impressions (vCPM)Cost-per-day (CPD) The correct Answer is: Target return on

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend? Demographic targetingContextual product targetingThe “Green Living Enthusiasts” affinity audienceGender targeting The correct Answer is:

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that? Display Network onlySearch Network with YouTube SelectSearch Network with Display SelectSearch