Digital Marketing Syllabus

Digital Marketing Syllabus

  • What is Digital Marketing?
  • Scope of Digital Marketing
  • Platforms available for Digital Marketing      
  • Blogging Overview
  • Understanding Domain & Hosting
  • Niche Selection for your blog
  • WordPress for Beginners
  • Installing themes & Plugins
  • Basic blog designing and Using Premium Themes
  • Generate Topic Ideas for your Blog
  • Keyword Research for your new    blog
  • Writing & Publishing your first post
  • Effective Writing Techniques
  • Promoting your content on different platforms
  • Using SEO to get search traffic
  • Best Blogging Strategies
  • What is SEO?
  • Benefits of SEO
  • Understanding Google Algorithms
  • Types of Search Engine Optimization
  • Technical Search Engine Optimization
  • On-Page Search Engine Optimization
  • Off-Page Search Engine Optimization
  • Advanced link Building Strategies
  • Most Important SEO tools
  • Local SEO
  • Using Schema Markup in SEO
  • Advanced SEO Strategies 
  • Understanding the Setup GA account,
  • Google Analytics Dimensions
  • Google Analytics Metrics
  • Google Analytics Audience
  • Google Analytics Segments
  • Google Analytics Reports
  •  Study of Data Analysis
  • Split Test Campaigns
  • Adding your website to Search Console
  • Creating sitemap and submitting to Search Console
  • Understanding Google Search Console
  • Using Search Console to grow your traffic
  • Understanding Email Marketing
  • Benefits of Email Marketing
  • Autoresponder setup
  • Creating Lead form
  • MailChimp Account Setup
  • Case Study with Aweber Tool
  • Creating Follow up & Broadcast Messages
  • Checking Analytics
  •  Email Analysis. 
  • Email Conversion
  • Understanding Social Media Markting
  • Organic vs Paid Marketing
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • YouTube Marketing
  • Instagram Marketing
  • Tiktok Marketing
  • Pinterest Marketing
  • Quora Marketing
  • Types of keywords
  • What is Keyword Research?
  • How to Generate Keywords Ideas?
  • Importance of Keyword Research for SEO
  • Best Keyword Research Tools
  • What is Keyword Difficulty? 
  •  How to choose the perfect keyword?
  • How to do Keyword Research for Affiliate Websites?
  • Keyword research process
  • Affiliate marketing definition
  • Choosing affiliate programs for your blog
  • Ways to promote affiliate program             
  • Track your result
  • Make lots of money

What is Google AdSense?
Google AdSense vs Google Ads
Getting Approval for AdSense account
How to place AdSense codes?
Understanding AdSense Dashboard
Multiply income with Best AdSense Placement

  • Understanding push notifications
  • Account Setup
  • Use of Segmentation
  • Personalizing push notifications
  •  
  • Basics of Mobile Marketing
  • Co-Existence of Mobile Marketing and Social Media Marketing
  • Campaign and Bulk SMS Management
  •  App store Optimization, Whatsapp Marketing
  • Remarketing Campaigns
  • Conversion Tracking
  • Introduction to ORM
  • Use of ORM in Search Engine Optimisation
  • Use of ORM in Social Media Marketing
  • How to get reviews?
  • PR for Reputation Management
  • Importance of Media buying and selling, 
  • Strategising Technique
  • What is Webinar Marketing?
  • How to Find a Webinar Topic
  • How to Create a Webinar for Free
  • Webinar Marketing Plans
  • Webinar Softwares,
  • Tips for Delivering a Great Webinar
  • How to generate leads from webinar
  • Business Lead Generation.
  • Lead Generation from Search Traffic
  • Lead Generation from Social Media
  • Lead Generation from SMS Marketing
  • Lead Generation from email Marketing
  • Video Creation
  • Video Editing (Basic)
  • Green Screen
  • Use Lighting
  • Camera Handling
  • Platforms for Video Marketing
  • Youtube SEO
  • Suggested Videos Optimization
  • Paid Advertisements
  • What is Google Adsense,
  • Terms & Policy, 
  • How to Sign up ( Apply ) for Adsense,
  • Types of Ad units, Creating Ad units,
  • Adding Adsense codes on Blogs & Websites, 
  • CTR & CPC optimizations to increase revenue, 
  • A/B testing and Experimentation,  
  • What is a Landing Page
  • Benefits of a good landing page
  • How to create a good landing page
  • Use of the Landing page for Lead Generation
  • Landing Page Optimization
  • Landing Page Optimization Tools
  • A/B Testing for Landing Page